Who Can Benefit
Helping Professional Service and Consulting Practice Leaders
The Practice Leader is the key to success of any professional service, consulting, or training business. Practice Leaders may be independents - working on their own. Or they may be part of a larger consulting firm and have several project managers and consultants working for them. In either case, they are responsible not only for designing and delivering client solutions, but also have the responsibility for acquiring new clients and developing business.
Training Dimensions works with technical and management consultants in the fields of engineering, information technology, environmental, instructional design, training, organizational development, leadership and coaching, safety, human resources, process improvement, performance management, and strategic management. Practically any business-to-business service can benefit from our practice development methods.
Build it and they WON'T necessarily come. Without a doubt practice leaders possess superior knowledge in their field. What they don't consistently demonstrate is an ability to attract clients. Some feel that merely hanging out their shingle is enough to attract clients. Others work very hard at business development -- often harder than successful Practice Leaders. The problem is that their efforts are wasted on the wrong activities!
Some executives say, “I don't think she has what it takes.” Nonsense! It is never a matter of not having what it takes to be a successful practice leader; rather, it is knowing the right things to do.
One characteristic many Practice Leaders share is that they don't view themselves as sales and marketing types. They don't enjoy cold calling and they wish their business development efforts would yield better results. They have never really been comfortable with employing the sales and marketing methods they have read about; such methods never seemed right for their service.
Client Qualities
What kinds of clients can benefit?
If a Practice Leader possesses the following qualities, then we can help:
Commitment to excellence - You are very knowledgeable in your field and continually strive to become better.
Service Quality - You make every effort to deliver what was promised and exceed client expectations.
Above and beyond the call - You seek to develop solid, long-term relationships with clients by doing whatever it takes to deliver value, and feel privileged to be called on to serve again.
Hard Working - Working long or unusual hours to meet client needs is never a problem.
Devoted to Learning - You are self confident and sure of your expertise, but you continually strive to learn more and are not afraid of fresh ideas and experimenting with new approaches.
Creative and Innovative - You have an ability to listen well, create, innovate, and deliver solutions.
If you or your practice leaders share these characteristics, there is no reason why your practice cannot thrive. You may not have to work harder than you have in the past, but you will have to put into practice the advice and recommendations based on years of experience. Your business development efforts can pay off, and I can show you how.
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